• Practically Perfect Personalization with 10up's Phil Crumm

    "For those of us looking for an edge when optimizing digital experiences for growth, personalization is an attractive strategy. Who doesn't want a website or mobile experience that recognizes an individual and serves them the best content and tools that are specific to that person's needs? It all sounds incredible, but the cost to create and maintain personalized experiences can be quite high. Is personalization worth the trouble? In this episode of PressThis, we interview 10up's Phil Crumm about the evolution of personalization, how brands use personalization today, the business case for personalization (when it does / doesn't make sense), and how personalization will evolve in the future. You'll learn keen insights into the strategies you can use to delight customers and optimize for growth. In the end, each brand must choose if personalization is the right strategy, but we hope you'll get a little help in finding your direction on your personalization strategy on this episode of PressThis. Listen now!" Original Air Date: February 19, 2019
  • How Google will shift resources to media search And A New Consolidated View

    Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll save you the trouble of sifting through it all by sharing all the important stuff here. One day after Google said it would be consolidating the data within the Google Search Console’s performance report to the canonical URL, the company decided to start the preview of the consolidated data view on Thursday, a month or so earlier than they planned. Represented as a percentage, click share is an indication of how many clicks your ads received out of the total number of times Google estimates your ads could been clicked. It helps show how effectively your ads are engaging users compared to the competition. Impression share, on the other hand, shows how effective you’ve been at getting your ads shown to users. Original Air Date: February 14, 2019
  • The Microsoft Audience Network

    David Szetela talks about the Microsoft Audience Network with Frances Donegan-Ryan - Bing Ads Global Communications Manager and Learning Strategist - Client Experience Design & Delivery - Bing Ads at Microsoft. The Microsoft Audience Network combines powerful artificial intelligence and the Microsoft Graph digital marketing platforms to find your target audience. Built on the Bing Ads platform, the goal of the Microsoft Audience Network is to make it easier for advertisers to profile the interests of their customers, Microsoft says. As part of that effort, the platform combines the AI with information from LinkedIn, Bing, and other Microsoft services, to improve targeting. Original Air Date: February 13, 2019
  • Learning AR Storytelling from USA Today Network To Bring Audiences Deeper Into Your Content

    AR is going mainstream, enabling brands and marketers to tell amazing and immersive stories, so why wait to test the waters? We learn how to choose and tell stories with the help AR from Ray Soto, Director of Emerging Tech for the USA TODAY NETWORK, part of Gannett Co, Inc. and the largest local-to-national media organization in the U.S. His primary role within the organization is to revolutionize storytelling with emerging technologies, such as AR and VR, and we learn how he did just that bringing audiences deeper into apps and experiences including the launch of a Falcon 9 rocket from Kennedy Space Center and an investigative podcast revealing the inner workings of America’s cities. Original Air Date: February 13, 2019
  • Working My Way Back To Me

    One in four women experience some form of sexual assault, and the #MeToo movement empower women to take back their voice and shatter the power paradigm. With that said today's guest is April Kirkwood, author of working my way back to me, a memoir that brings readers up close and personal to her journey back to wholeness. As a therapist and author, April helps others past their pain and create a new life where they are stronger as a result. Original Air Date: February 12, 2019
  • Why the mobile home park niche is better than apartments, single-family homes, or any other type of real estate investment

    Jefferson is a self-made millionaire, mobile home park investment expert, educator, and industry consultant. Park Street Partners owns 17 MHPs coast-to-coast totaling over $32mm in value. Prior to co-founding Park Street Partners in 2013, Mr. Lilly spent seven years investing his own capital acquiring and operating mobile home parks. Before becoming an investor full-time, Jefferson spent nine years in sales leadership roles with several venture-backed startups in Silicon Valley. Jefferson has been featured in The New York Times, Bloomberg Magazine, and on the ‘Real Money’ television show. He holds a B.A. from the University of Pennsylvania and an MBA from the Wharton School of Business. Jefferson started and hosts the Mobile Home Park Investors Podcast with over 10,000+ D/L per month. He also founded the Mobile Home Park Investors group on LinkedIn - the world’s largest professional networking group focussed on MHPs (3,500+ members). Original Air Date: February 11, 2019
  • "Making WordPress Faster with WebPageTest.org Founder Patrick Meenan of Cloudflare "

    "Page speed is a big deal. Every second of load time is an excruciating eternity of pain for your site's visitors which slowly bleeds revenue out of your funnel and away from your bottom line. In one study from 2016 Google reported that the average U.S. retail mobile site loaded in 6.9 seconds, but, according to their then most recent data, 40% of consumers will leave a page that takes longer than three seconds to load. Ouch! Site owners are painfully aware that slow load times cause high bounce rates and thus creating site visitors who aren't buying, aren't clicking on ads, and aren't becoming advocates for your brand or the brands you serve as an agency or freelancer. Page speed has a direct impact to your ability to grow! In this episode of PressThis, we interview the world-renowned Patrick Meenan of Cloudflare and founder of the uber-popular WebPageTest.org about what you can do to help make your WordPress sites faster and more profitable. As part of his new role at Cloudflare, Patrick has been working on technologies that help make WordPress faster including a newly released plugin called Cloudflare Page Cache. We're super excited to have Patrick back on PressThis to help explore how you can improve your page load times and drive even more value from the experiences you create. Don't miss this opportunity to drive more value from the traffic you already have. Listen to this episode of PressThis now!" Original Air Date: February 11, 2019
  • SEO 101 Ep 347: Big Updates to Search Console, Domain Authority, and Yoast, Plus a Q&A

    Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google Useragent, link cruft, UTM, and much more. Original Air Date: February 11, 2019
  • Know Your Leadership Metrics

    Gillian and Anne discuss the differences between management and leadership from a metrics perspective. Metrics seem to be all about management. But leadership is setting the metrics to be tracked by the company teams. What metrics matter? That’s a good place to start, with tips from frequent muse Mark Suster, General Partner at Upfront Ventures and a brilliant author on the subject of launching, growing, and managing tech businesses from an investor’s viewpoint. (Bothsidesofthetable.com) A few months ago, he published a Twitter stream that addressed the difference between vanity metrics and what leadership should really be thinking about as they grow their companies. Gillian and Anne unwrap and share each Tweet. Suster’s wisdom is well worth a good listen. Original Air Date: February 11, 2019
  • Yoast To Add Live Indexing With Bing & Google And you can’t buy likes or followers in social media

    In a case related to the New York Times investigation into American company Devumi, a court has ruled that Devumi can no longer operate in the same way as it had been, essentially outlawing the sale of social media followers and likes. The chief executive of cryptocurrency company Quadriga CX has died, and he's apparently the only one with the ability to unlock all his customers' coins. Without their digital keys, his clients lose access to their funds. The company's board of directors said last week it is seeking creditor protection. Joost de Valk announced at YoastCon that the popular WordPress plugin, Yoast SEO, will provide live indexing with both Google and Bing starting next month. They explained on their blog "For Google the details on this are not entirely determined yet, but a Google Search Console account will probably be required." So it seems they aren't clear and for some reason, I doubt it would be the Indexing API because that is highly restricted to specific types of content. Original Air Date: February 7, 2019
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