• 10 Critical UX Heuristics You can Use to Build Better Websites with Jackie D'Elia

    "Many of us who build WordPress sites often tout that we deliver amazing user experiences, but we often might not even know what that means. We'll use instinct or ""best practices"" to create what we believe to be a good user experience; however, those promises are often not based on a method and are thin in terms of delivery. In this episode of PressThis, we interview Jackie of UX All The Things about 10 usability heuristics you can use to build sites that are not only beautiful but a joy to use! Jackie shares her thoughts on the UX considerations you should take into account when building sites, and how you can incorporate those considerations into your process. If you're worried your UX promises are a bit empty, listen to this episode of PressThis and up your UX game now!" Original Air Date: November 19, 2019
  • Building Content For All Intents

    Machine learning and entities have given search engines the capacity to better understand not just what a page is about but what various intents a searcher may have. A site owner rarely can create content to satisfy all possible intents and it's important to have methods or at the very least, develop instincts to assess which intents the engines are going to weight most heavily. This session looks at the principles behind how the engines accomplish this, but more importantly - how site owners and SEOs can use this information to generate content strategies and page layouts to maximize their own probability of improving their rankings. Original Air Date: November 14, 2019
  • The Queen: The Forgotten Life Behind an American Myth

    Josh Levin is the national editor at Slate and the host of the sports podcast Hang Up and Listen. He previously worked at the Washington City Paper and has written for Sports Illustrated, the Atlantic, GQ, and Play: The New York Times Sports Magazine. He is a graduate of Brown University. The Daily Beast calls his book, The Queen: The Forgotten Life Behind an American Myth (Little, Brown and Company), "one of the most outlandish true crime capers of the season. On the South Side of Chicago in 1974, Linda Taylor reported a phony burglary, concocting a lie about stolen furs and jewelry. The detective who checked it out soon discovered she was a welfare cheat who drove a Cadillac to collect ill-gotten government checks. And that was just the beginning: Taylor, it turned out, was also a kidnapper, and possibly a murderer. A desperately ill teacher, a combat-traumatized Marine, an elderly woman hungry for companionship— after Taylor came into their lives, all three ended up dead under suspicious circumstances. But nobody- not the journalists who touted her story, not the police, and not presidential candidate Ronald Reagan- seemed to care about anything but her welfare thievery. Part social history, part true-crime investigation, Josh Levin's mesmerizing book, the product of six years of reporting and research, is a fascinating account of American racism, and an exposé of the "welfare queen" myth, one that fueled political debates that reverberate to this day. Original Air Date: November 13, 2019
  • How App Developers Can Increase Engagement To Drive Forward Revenue

    Most app monetization models are focused on driving purchases or delivering advertising--approaches that are a stretch for indie developers with small teams and limited budgets. But now there is a promising and proven alternative. Our host Peggy Anne Salz catches up with Chris Humphrey, VP of Marketing at Calldorado, the company equipping devs to benefit from the way users naturally engage with smartphones to communicate. Chris talks about the company’s multi-award-winning Caller SDK and walks us through how developers using Calldorado can use the ability to display detailed call information along with relevant features to enhance the app experience for users and increase revenues for their business. He also explains the challenges facing indie developers, details the importance of increasing customer lifetime value (LTV) and directs us to AppChat, the must-read resource devs need to keep on top of app news. Original Air Date: November 13, 2019
  • The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown

    Our guest today Julia Flynn Siler is a New York Times best-selling author and journalist. Her new book, The White Devil’s Daughters: The Women Who Fought Against Slavery in San Francisco’s Chinatown, was published by Alfred A. Knopf in May of 2019. The New York Times Book Review named it an “Editors’ Choice.” She is also the author of Lost Kingdom: Hawaii’s Last Queen, the Sugar Kings, and America’s First Imperial Adventure and the The House of Mondavi: The Rise and Fall of an American Wine Dynasty. She will be at the Miami Book Fair coming up November 17-24. As a veteran correspondent for the Wall Street Journal and BusinessWeek magazine, Ms. Siler spent more than two decades in the Europe and the United States, reporting from a dozen countries. She has covered fields as varied as biotechnology, cult wines, puppy breeding, and a princess’s quest to restore a Hawaiian palace’s lost treasures. A graduate in American Studies at Brown University and Columbia University’s Graduate School of Journalism, Ms. Siler began her career as a staff correspondent for BusinessWeek, working in the magazine’s Los Angeles and Chicago bureaus. She wrote stories on everything from White Castle “sliders” to the roiling futures markets for the New York Times. By taking classes at night during that time, she earned an MBA from Northwestern’s Kellogg Graduate School of Management. In 1993, she was awarded a fellowship to teach business journalism in Prague, where she organized a speaker series at the Center for Independent Journalism, a not-for-profit organization supported in part by the New York Times Foundation. Ms. Siler then served as a London-based staff correspondent for BusinessWeek, where she was a member of BusinessWeek reporting teams that won a National Magazine Award, a Deadline Club award, as well as other honors. As a longtime London-based foreign correspondent, she wrote about family business dynasties, millionaire dons at Oxford and Cambridge, and Virgin founder Richard Branson, among other subjects. Toward the end of her years in London, she joined the Wall Street Journal as its European management correspondent, traveling throughout the region to report stories. During that time, she did post-graduate work in finance at the London Business School. After returning to the U.S., one of the first articles she wrote for the Wall Street Journal was about the turmoil within the Mondavi family’s wine empire. It ran as a front-page story in June of 2004. That story led to her book The House of Mondavi, published by Penguin’s Gotham Books in 2007. A New York Times bestseller, it was honored as a finalist both for a James Beard Award and a Gerald Loeb Award for distinguished reporting and is now in its twelfth printing. Over the years, Ms. Siler wrote many feature stories for the Wall Street Journal out of its San Francisco bureau, and helped produce WSJ.com videos to accompany some of these stories. Her critically acclaimed second book, Lost Kingdom, was also a New York Times bestseller. Ms. Siler was a 2013 recipient of the Ella Dickey Literacy Award, named in honor of a beloved librarian, and was honored at a ceremony in Missouri in April 2013. In August of 2016, the National Endowment for the Humanities awarded Ms. Flynn Siler a “Public Scholar” grant for 2016-2017 to support her forthcoming book, “The White Devil’s Daughters: The Women Who Fought Slavery in San Francisco’s Chinatown.” In June of 2017, the Mayborn Graduate Institute of Journalism announced that Ms. Siler had been awarded a Mayborn Fellowship in Biography to support her new book. She was also named a Logan Nonfiction Fellow at the Carey Institute for Greater Good, where she spent the fall of 2017 completing her manuscript. Ms. Siler is a longtime member of the San Francisco-based writing group North 24thWriters, whose members have published fourteen nonfiction books as well as hundreds of articles and essays in major magazines, newspapers and literary journals. She is also a member of the San Francisco Writer’s Grotto. She has taught journalism at the University of London’s Birkbeck college and leads nonfiction workshops at the Community of Writers at Squaw Valley as a staff member. She has appeared as a commentator on the BBC, CBS, CNBC, National Public Radio, and elsewhere. She has worked as an on-call producer for KQED’s Forum. Her stories and reviews have appeared in the New York Times, the Washington Post, the Los Angeles Times, and the Oxford Encyclopedia on Food and Drink in America. She served two terms on the alumni board of Columbia University’s Graduate School of Journalism and currently serves on the boards of San Francisco-based Litquake Foundation, which produces an annual literary festival and year-round events, and on the board of the Community of Writers at Squaw Valley. She is also in her second term as a member of the Council of the Friends of the Bancroft Library at U.C. Berkeley. She has served for several years as a nonfiction juror for the Commonwealth Club’s California Book Awards. She was born in Palo Alto, California in 1960 and she and her family live in Northern California, where they are frequent visitors to their local public libraries. Original Air Date: November 12, 2019
  • WordCamp US 2019 Recap - Word Around the Campfire

    "In this episode of PressThis, we cover all the amazing happenings from WordCamp US 2019 including interesting updates from Matt's State of the Word talk, insights from the community, and other fun happenings in St. Louis. If you're still suffering from WordCamp FOMO, join us for this episode of PressThis for a recap of WordCamp US!" Original Air Date: November 12, 2019
  • SEO 101 Ep 368: SEO Audit Software, Merging Sites, Q&A, and More

    Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. They share news on local SEO, and answer a question from the SEO 101 Facebook Group. Want a link to something discussed? The SEO 101 Show Notes newsletter is available at SEO101Radio.com Original Air Date: November 8, 2019
  • Algorithmic Updates And WordPress Robots.txt

    Dr. Pete, Pete Meyers, from Moz, posted on Twitter "Any algo update that impacts query interpretation or relevance will impact Featured Snippets." This was retweeted by Google's John Mueller, so I guess that is a vote of confidence without passing DA ;-). In all seriousness, we've all seen it, featured snippets are very finicky and change a lot but algorithm updates can cause them as well. Google announced it is now limiting the number of service areas a business can list to no more than 20. Google wrote in the Google Ads Help page "service area businesses are now limited to having a maximum of 20 service areas per business." Google added the limit, which was previously not listed at all, on the help document, which now reads "you can add up to 20 service areas." What if you need more? Google said they "recommend expanding the existing ones to cover larger areas. You can set your service area based on a combination of entire cities, districts, postal codes, or other areas that you serve." What if you already have over 20 service areas listed? Google said you will "receive suggested updates to their service areas to cover the same geographic area while only using 20 areas." One of the takeaways from the Google Webmaster Conference was that if Google tries to access your robots.txt file is unreachable but it does exist then Google won't crawl your site. Google said about 26% of the time GoogleBot cannot reach a robots.txt file. WordPress might make changes in order to reduce this error rate. Original Air Date: November 7, 2019
  • Phillip Mudd, Black Site: The CIA in the Post-9/11 World

    Philip Mudd, the ex-deputy director of the CIA's Counterterrorist Center and FBI's National Security Branch, appears regularly on Fox News, CNN, and NPR. He is the current director of enterprise risk at SouthernSun asset management in Memphis, Tennessee. Black Site: The CIA in the Post-9/11 World is a bold account of one of the most controversial and haunting initiatives in American history, Black Site tells the full story of the post-9/11 counterterrorism world at the CIA. When the towers fell on September 11, 2001, nowhere were the reverberations more powerfully felt than at CIA headquarters in Langley, Virginia. Almost overnight, the intelligence organization evolved into a warfighting intelligence service, constructing what was known internally as “the Program”: a web of top-secret detention facilities intended to help prevent future attacks on American soil and around the world. With Black Site, former deputy director of the CIA Counterterrorist Center Philip Mudd presents a full, never-before-told story of this now-controversial program, directly addressing how far America went to pursue al-Qa’ida and prevent another catastrophe. Heated debates about torture were later ignited in 2014 after the US Senate published a report of the Program, detailing the CIA’s use of “enhanced interrogation techniques” to draw information from detainees. The report, Mudd posits, did not fully address key questions: How did the officials actually come to their decisions? What happened at the detention facilities―known as “Black Sites”―on a day-to-day basis? What did they look like? How were prisoners transported there? And how did the officers feel about what they were doing? Black Site seeks answers to these questions and more, first by examining pre-9/11 Langley, when the CIA was tasked with collecting, disseminating, and analyzing information related to overseas events. Mudd argues that September 12, 2001, marked an operational revolution, as officials suddenly felt the weight of protecting a nation from a second wave of attacks inside the United States. Re-creating the incredibly tense atmosphere of the time, Mudd reveals that many officials felt an unshakable personal responsibility to thwart another attack. Based on interviews from dozens of officials―many of whom have never spoken out before― Black Site illuminates how the Agency quickly stepped into the process of organizing a full-blown interrogation program. Mudd offers a deeper understanding of how the enhanced interrogation techniques were developed and how intelligence professionals prepared to talk to the world’s most hardened terrorists. With careful detail, he takes us through the process of each legally approved technique, including waterboarding. As compelling as it is revelatory, Black Site shows us the tragedy and triumph of the CIA during its most difficult days. Original Air Date: November 6, 2019
  • Why B2B Marketers Shouldn't Mourn the Death of the Funnel

    People like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space. Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge. The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this approach treats the funnel more like a swarm of flies. People seem to swarm around our content until, finally, and unpredictably, they qualify for a call. Carman believes there's something better than a funnel or a swarm, and his agency delivers that something better. Original Air Date: November 6, 2019
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