• Impact Investing Update

    There is growing evidence that indicates that impact investing supports the conventional bottom line with better returns for investors. In other words, investments in impact companies are returning higher ROI to their investors than companies that don’t take into account the social impact of their work.Early VC firms seeking for-profit companies that provided a social benefit were largely investing in environmental sustainability. There were notable exits: Tesla, SolarCity, NestLabs and 7th generation. Since 2001 such companies have invested $13 billion, and $10 billion of that since 2010. The trend emerging is funding not verticals, but demographics -- underserved races, regions and economic levels, like TPG Ventures and Breakthrough Energies, both with backing from Bill Gates, among other leaders. Anne and Gillian take a closer look at impact investing in 2018 and reflect on what they have discovered. What is the ‘double bottom line’ and why is it important? How does entrepreneurship support national security? Who are the leading impact investors active today? What does this mean for founders? Original Air Date: June 18, 2018
  • Ep 327: Google Tool Updates Shake Heads and Matt Cutts Receives Lifetime Achievement Award

    This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more. Original Air Date: June 18, 2018
  • No Follow Links for SEO Ranking​; Stars, Ratings, and Surveys ​are not Ranking Factors​

    No Follow Links for SEO Ranking​; Stars, ratings, and surveys ​are not ranking factors​; Local SEO agencies new agency dashboard​ Plus, Matt Cutts gets a lifetime achievement award​ at the SMX US Search Engine Award ceremony in Seattle at SMX Advanced. Googleoffers clarification​ on some points mobile. Google doesn’t index images​ found within DIV tags. Anti-Social Media – the Three ways​ Facebook spies on you. Plus, a return appearance by acknowledged expert, sought after speaker and article contributor.​Roger Montti . Original Air Date: June 14, 2018
  • How to Simplify Your Video Marketing with Jose Quiroz, Co-Owner of SmartLocalDigital.com

    SmartLocalDigital was founded by Jose Quiroz and Kelli Perrot who have 7 years of combined experience growing an online business. Not theory. Reality. The use of online tools, strategies, applications, and technologies will continue to grow as the main channel to conduct business. Our entire line of products and professional services is aligned to deliver one result – connecting local business to local customers. Original Air Date: June 14, 2018
  • ADA and Website Accessibility

    There were 800+ lawsuits last year over website accessibility. Today on CLBR Bennet talks to Kathy Wahlbin and Heather Antoine to learn how to be compliant. Heather Antoine of the Antoine Law Group in Beverly Hills returns along with Kathy Wahlbin, Founder of Interactive Accessibility in Boston to discuss how the ADA applies to websites; the role of advocates for the disabled and the Justice Department in ensuring website accessibility; the Trump administration’s view of accessibility; and what are web accessibility guidelines and how you can make your website compliant? Original Air Date: June 13, 2018
  • Combine Product And Marketing To Improve App Conversion And Wow Your Users

    Making the extra effort to bring product and marketing together is part of the formula for marketing success our host Peggy Anne Salz discusses with Julia Wu, Senior Digital Marketing Manager at American Well, a Boston-based telemedicine company that connects users instantly with doctors over video feed. Julia, a Mobile Hero recognized by Liftoff for her user acquisition expertise, shares how combining product and marketing teams allowed the company to increase revenues by 10% year-over-year. Julia deep dives into the steps you need to follow to get your teams talking on the same page and fully focused on improving the user journey. She also recalls her background in retail and how she balances the need to engage and re-engage people who use the app with the requirement to respect their personal privacy. Original Air Date: June 13, 2018
  • Word Around the Campfire: WordCamp EU/US; Automattic's Approach to Remote Workforces

    In this "Word Around the Campfire" episode of PressThis, we discuss the latest news items from around the WordPress community. We'll be covering WordCamp EU/US, plugin SEO squatters, Automattic's clever approach to remote workforces, Microsoft buying Github, GDPR craziness, and a JetPack / WordPress.com website hijack experience you should take to heart. Don't miss the latest news in WordPress on this episode of PressThis. Listen now! Original Air Date: June 12, 2018
  • Pioneering Model Of Brand Citizenship And The Cultural Dynamics

    Named Trust Across America 2018 Top Thought Leader in Trust, Anne Bahr Thompson has been inspiring business leaders to use their brands as a motivating force for change for many years. She started to observe and write about how peoples’ connections to companies were turning upside down at the start of the Millennium, before many others identified this shift. With more than 25 years experience as a global brand strategist, Anne is the author of DO GOOD, which explains her pioneering model of Brand Citizenship® – and the cultural dynamics that led to the creation of the model. A former executive director of strategy and planning and the head of consulting at Interbrand, the world’s leading brand consultancy, Anne is the founder of Onesixtyfourth, a boutique consultancy that helps companies align purpose and profit by integrating cultural shifts and a social conscience into brand development. She spent several years in the banking sector in strategic planning and research and began her career at Grey Advertising. Anne brings the knowledge and understanding that only comes from interacting with a lengthy list of the world’s most prestigious brands including: Aegon, adidas, American Cancer Society, Citibank, Emerson, Hard Rock Cafe, IBM, ING, JPMorganChase, Kingfisher, MerckMedco, Microsoft, Pearson, Pepsi, Prudential, Quaker Oats, Roche, Save the Children, Scandinavian Airlines, STA Travel, Stolichnaya, Symantec, ThomsonReuters, Tri-Star Entertainment, UNICEF, Waitrose/John Lewis Partnership and many others. Anne’s writings have appeared in Brands and Branding (Economist Books), hbr.com, Brand Quarterly, Journal of Brand Strategy, Bloomberg News, The Guardian, PR News, and many other industry publications, and she has been interviewed about her mega trends on Fox Business. An active community volunteer, she is extremely proud of the work she has done for non-profit and humanitarian aid organizations, both global and local. She holds an MBA from the Darden Graduate School at the University of Virginia and has been an adjunct professor at New York University Stern School of Business’s London campus. Original Air Date: June 11, 2018
  • The Advance of Machine Learning and Artificial Intelligence

    Official AdWords Seminar Leader, Author of Advanced Google AdWords, and Co-Founder of Adalysis.Brad Geddes talks about the Advance of Machine Learning and Artificial Intelligence including the fears that some PPCs that their work might become obsolete. Original Air Date: June 7, 2018
  • 2018 Rocks Digital Marketing Conference

    Previewing the Rocks Digital Marketing Conference with featured speakers Roger Montti, Lissa Duty, Michelle Stinson Ross, and Bill Hartzer. Business owners, brand mangers and digital marketers from agencies and enterprise corporations around the United States will converge on Dallas, Texas for this national digital marketing conference later this June. Original Air Date: June 7, 2018
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