• Founder and Principal at Ascent Strategy

    Today on Purse Strings we are joined by Sophia Sunwoo Founder and Principal at Ascent Strategy. Sophia is a Forbes 30 Under 30 honoree in Social Entrepreneurship, a Forbes 30U30 All-Star Alumni, an ELLE Magazine Impact2 Awards Pitch finalist, and a Fred Alger Finance Award winner. Through Ascent Strategy, Sophia has helped large nonprofits open offices in new countries, increased sales by 50% within 3 months of diagnosing a client’s blocks, raised millions in funding, and has helped launch countless startups in the social impact, product, and tech industries. Sophia built her first company when she was 19 years old and sold it before her 23rd birthday. Before her exit, she helped grow the business to 250 major retailers worldwide, and designed a brand that would attract celebrity clientele, as well national coverage in press outlets such as People Magazine. In 2011, Sophia co-founded Water Collective, a non-profit founded to fix and prevent broken water projects in the developing world by building community ecosystems of water maintenance care. Since 2012, the organization has secured clean water for over 76,000 people in West Africa and has been recognized by Forbes, DevEx, African Business Review, and ELLE Magazine. Sophia holds a BBA in Business and Design Strategy from Parsons School of Design and the New School, and her Masters in International Economic Policy at Columbia University. Original Air Date: April 17, 2019
  • Word Around the Campfire - WordPress News for April 2019

    "In this episode of PressThis we explore news from around the WordPress ecosystem for the month of April 2019 as part of our ongoing series "Word Around the Campfire". 2019 has been a huge year in WordPress and we cover some of the biggest news stories like important updates to WordPress itself, a naughty plugin in the ecosystem doing really creepy things, and key partnerships in WordPress which could have a direct impact on the sites you manage. If you're too busy to keep up with all the happenings in the WordPress community, listen to this episode of PressThis!" Original Air Date: April 16, 2019
  • Ep 353: Google’s De-Indexing Issues, the New Discover Report, Mueller Files, and Great Questions from Listeners

    Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with it’s supposed correction, issues with Google Search Console still showing, along with the new Discover Report. Next up, Matt Cutts makes a great suggestion, Ross and John touch base on a couple of key basics on redirects and link reports, and they answer three excellent questions from the new SEO 101 Facebook Group. Original Air Date: April 15, 2019
  • Why Getting Featured In The App Store Isn’t The Sure-Fire Way To Achieve Success

    They say three is a charm, and in the third episode of our series Dave Bell, Co-Founder, and CEO of Gummicube--a company providing App Store Optimization and App Store Intelligence software and services to growth marketers and app developers--we cut through the hype to focus on the tactics you can employ to drive discoverability of your app. Guess what? Getting featured in the app store isn’t one of them. Dave tells us why relying on an app store to pick and feature your app is a short-term strategy that can cost success in the long-term. He also delves into compelling reasons why app marketers need to practice data hygiene and question tools that draw their keyword data and insights from how people search on the web, not how they find apps on mobile. Original Air Date: April 12, 2019
  • Why We’re Confused About Consent—Rewriting Our Stories of Seduction

    Today on Purse Strings we are joined Dr. Michele Meek PHD. Dr. Meek is a writer, filmmaker, and Assistant Professor in Communication Studies at Bridgewater State University. She recently presented her TEDx talk “Why We’re Confused About Consent—Rewriting Our Stories of Seduction,” in which she explains how moments in movies and television blur consent with coercion. Her most recent book Independent Female Filmmakers—A Chronicle Through Interviews, Profiles and Manifestos is currently available with the publisher Routledge or on Amazon. Also, read her recent op-ed “It’s not just the Oscars: The Library of Congress fails women filmmakers too,” in Salon, and check out the documentary feature she worked as associate producer on, Salvage, which premiered at the 2019 SXSW Film Festival. Original Air Date: April 10, 2019
  • Producing educational content that's actually educational with web dev and college professor Joe Casabona

    "If you're creating course, podcast, or other educational experiences for your brand or your customers, but you don't know the first thing about actually educating people, you need to listen to this episode of PressThis now. In this episode we interview Joe Casabona a web developer and college professor about tips and tricks you can use to plan your educational experiences to actually be educational. Delivering content experiences that both delight and educate people is key to the success of the course sites, podcast sites, or support sites you build. How you structure your information architecture, how content is delivered, how you get feedback from people you'll never meet, and how you to continue to reinforce what people have learned can mean the difference between a site that's okay and one that empowers your users to become better people or simply get better at using the product or service you're trying to educate them on. If you're stabbing in the dark with your strategy on the educational sites you build, you need to listen to this episode of PressThis now!" Original Air Date: April 9, 2019
  • When I Grow Up

    Our guest today is Michelle Ward, founder of When I Grow Up. She has been offering dream business guidance for creative women as The When I Grow Up Coach since 2008. You may have seen or heard her in New York Magazine, The Huffington Post, Etsy, Newsweek, Freelancers Union, USA Today, the Forbes Top 100 Websites for your Career List or 150+ other media outlets. She’s the co-author of The Declaration of You, which was published by North Light Books, and the teacher of Create Your Dream Career and Ditch Your Day Job, which were watched by tens of thousands of people live on CreativeLive. When she’s not coaching, teaching or speaking, she can be found building a fort for her little girl, sitcom-binging with her husband, or belting out show tunes. Original Air Date: April 9, 2019
  • How To Get Started With Creating Content

    Dr. Jeremy Weisz, in addition to running Rise25, has been featuring top entrepreneurs with video interviews since 2011 that include founders/CEO’s of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more on InspiredInsider. He continues to run his own chiropractic & massage facility in downtown Chicago and is the founder of a nutritional supplement business. He also created one of the top chiropractic jobs websites on the web. Original Air Date: April 8, 2019
  • Teaching Machines To Maximize Your App Marketing Results And ROI

    App marketing powered by machine learning and AI allows app marketers to identify the events, audiences and ad creatives that can take their campaigns to the next level. Google and Facebook may have been the pioneers, but their dominance is challenged by managed DSPs (demand-side platforms) that are fighting smart with approaches that harness algorithms and AI to help app marketers make better buys and achieve higher returns. How can app marketers teach and train the algorithms to get the best results? Our host Peggy Anne Salz catches up with Misha Syrotiuk, Head of Ad Networks and Programmatic Buying at Huuuge Games, a leader in the social casino games market, to provide you a crash course in DSPs (what they are and what they offer) and some tips on how to train DSP “black-box” algorithms to help you net high-value users and payers. Misha, a Mobile Hero recognized for his app marketing expertise, also shares a checklist of what to look for (and avoid) when choosing the right DSP for your growth campaigns. Original Air Date: April 4, 2019
  • Google warns SEOs to expect increases in issues And Links Not Shown In Search Console Are Generally Irrelevant By Google

    Google's John Mueller was answering questions around an old topic of Google showing only a sample of links in the link report in Google Search Console at Reddit. He said that generally if the links are not shown in the tool then they are "pretty irrelevant overall." For a long time now, Google has been teasing that they are working on closing the gap between how Chrome renders pages and how GoogleBot renders pages. The web rendering engine Google uses for crawling the web is going to get a lot more advanced but Google won't say when. Martin Splitt from Google, who is close to the project on making this happen, said at SMX Munich the other day that he knows when it is scheduled to happen but he won't say. Google has posted a warning in the Google Search Console data anomalies page that you can expect those reports to see an increase in the number of issues and affected items and/or pages starting on April 3, 2019. The reason is Google has started to collect data from more pages than it previously did. Original Air Date: April 4, 2019
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