• Congressional Hearing On Google And Google Non Biased Against Conservative Websites

    Google was in a hearing this week in congress around antitrust issues, so was Apple, Facebook and Amazon. Well, Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go off of the search results page and on to a different site as quickly as possible. He then referenced a study Rand Fishkin published on SparkToro named As the Antitrust Case Against Google Kicks Off, Here’s Where the DOJ Should Start. This study basically shows that Google sends a surprisingly low percentage of clicks out of its search results pages to non-Google properties. Is Google in some way biased against conservative sites – especially in news? Some people believe this. This controversy has been growing over the last couple of years or so. This claim of bias started with the president but has even made it all the way to Congress. Today, Google will appear before Congress (again) and answer questions about these accusations of conservative censorship. The other day we reported that the Google My Business issues were reportedly fixed according to Google. Well, many local SEOs and businesses are saying this is not true. Google told Greg Sterling "all listings that were not visible have been restored." That might not be 100% true. Original Air Date: July 18, 2019
  • Loads of knowledge on load testing with Kernl.us' Jack Slingerland

    If you've ever been in position of picking a new host or launching a new version of your website chocked full of all kinds of new content and functionality, you may have have thought to yourself... Will my server *actually* be able to handle my traffic?!?!? For many of us, answering this question may often involve looking at log files or Google Analytics to get a feel for our peak traffic and then comparing what our hosting company tells us is the peak load of this server or that one. Of course, that's not good enough! The complexity of your site, the actions people take on the site, the number of requests on your database, and any other of number of other factors can greatly affect what "peak performance" means in any particular server environment. If you get your load capacity wrong, your site may collapse under the pressure. To make matters even *worse*, when it collapses it will by definition happen at your most profitable moment. Maybe Oprah mentions you on her show, maybe you make the front page of Reddit, or maybe thousands of people are tuning in to your biggest webinar of the year. Whatever it is that creates your most profitable moments, don't get caught unprepared for that success. In this episode of PressThis, we interview Kernl.us' Jack Slingerland about how you should be thinking about your load testing strategy. We'll cover the basics of load testing, considerations for what you should cover in your load tests, and explore some of the tools people use for load testing in a WordPress context. Don't get caught making excuses when your "Oprah moment" evaporates into thin air. Listen to this episode of PressThis now! Original Air Date: July 16, 2019
  • Success Hacks for Raising Capital

    Gillian and Anne talk about raising capital, because “How do I do that” is the question they get most. So they discuss how to hack, or leapfrog the process, starting with your deck. Or, rather , decks. As you will learn from your research -- which is your first step, of course -- you will need different decks for different potential investors. Hear how to meet your listeners where they are. Because the devil is always in the details, they share some hacks and tips that will optimize all the efforts you will make in getting your documents in order to get that capital raise. Fundraising takes a huge amount of time out of your work life. Minimize wasted time: get organized before the show. The best part about these tips is that they will serve you before and well after your capital raise. Original Air Date: July 16, 2019
  • Helping Consultants And Experts Get Ideal Clients. Consistently.

    Dov Gordon helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru type - Dov helps them get great projects, with great clients, earning a great income. After years of selling his manual - How to Systematically and Consistently Attract First-Rate Clients - you can get it free at https://DovGordon.net/ManualFree There are millions and millions of consultant/coaches who are really good at what they do. But they're not charismatic guru types. And they never want to be. They LOVE their work. And all they want is a consistent flow of great clients. Clients who value their expertise, AND who value who they are as people. And pay them well for it. Dov and his small team take a tactic-agnostic approach. They help you build a strong strategic foundation and to apply to it to build a simple, client-getting system that is best for YOU. Dov has been a guest on The Art of Charm, John Jantch's Duct Tape Marketing podcast, Jeff Goins's podcast and dozens of others. You can learn more about Dov's work at https://dovgordon.net Original Air Date: July 15, 2019
  • Ep 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered

    The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listeners. Ross also announced the new SEO 101 Show Notes Newsletter. Original Air Date: July 15, 2019
  • How Pages Blocked by Robots.txt Are Ranked And Site UX Can Impact Your Google Rankings

    Google’s John Mueller recently explained how query relevancy is determined for pages blocked by robots.txt. It has been stated that Google will still index pages that are blocked by robots.txt. But how does Google know what types of queries to rank these pages for? Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO community. The question was "Good UX impacts rankings." The responses available were "directly," "indirectly," or "neither." Google's John Mueller said it is best to be consistent with your URL structure and either choose to use slashes after the URL or not to use slashes after the URL. Try not to use both formats if possible. He posted this on Twitter when asked about slashes after URLs "The best solution is to be consistent and only use one version of a URL. Link to that version, redirect to it, use it in sitemaps, use it for rel-canonical, etc." Some searchers in India are noticing that when you enter a query into Google that has no matches and Google has no idea what you are looking for, Google will show you a section called "some popular queries." Original Air Date: July 11, 2019
  • Bot Fraud Is Coming To Mobile And Apps--Are You Ready?

    Bot fraud—perpetrated by automated software agents capable of interacting with content, advertising and offers in a human-like way—is growing in size and sophistication as cybercriminals shift attacks and tactics from online to mobile. To prepare marketers for the battle looming on mobile our host Peggy Anne salz catches up with Paul Mueller, CTO and Co-Founder of Adjust, a global mobile measurement and anti-fraud company whose clients include NBCUniversal, Procter & Gamble, Pinterest and Tencent Games. Paul shares how Adjust is equipping marketers to battle bots—thanks to tech that detects bots by focusing on the data that bots can’t fake, such as pressure on the screen and the motion of the device. He also details the damage bot fraud is causing companies in finance, gaming and retail, and provides best practice around what marketers need to know (and watch) to safeguard their businesses and brand trust. Original Air Date: July 10, 2019
  • Word Around the Campfire - WordPress news & WCEU update for July 2019

    "In this episode of PressThis, we do our monthly ""Word Around the Campfire"" episode where we review news and updates from the WordPress community. For our July 2019 update we cover updates from WCEU which was held in Berlin as well as huge changes happening in the WordPress ecosystem, like WP Engine's acquistion of Flywheel and much more. If you're looking to keep up with the latest news in WordPress, listen to this episode of PressThis now!" Original Air Date: July 9, 2019
  • The Rise Of Woman In Corporate Boardrooms

    Laura Berger, PCC has captivated and inspired tens of thousands of leaders and professional superstars to balance peak performance with a gratifying life. Her mission has spread prolifically through her dynamic talks, workshops, media appearances, executive coaching, and bestselling autobiographical jungle caper Radical Sabbatical: A Hilarious Journey from a Stifling Rut to a Life Without Boundaries. Her columns in Forbes, Psychology Today and Huffington Post as well as appearances on ABC, Huffington Post Live, The Dr. Oz Show with Deepak Chopra, CNBC, US News and World Report, Yahoo Finance, Self Magazine, The Miami Herald, and podcasts across the country showcase her Four Pillars of Success to pose tough questions and motivating a-has. Original Air Date: July 8, 2019
  • Google Marketing Live is an essential experience for anyone who works in the PPC trenches

    Frederick Vallaeys returns to PPC Rockstars to explain how Google Ads will continue to change at a breakneck pace and introduce changes that can make or break a PPC pro’s next few months. It’s essential to stay on top of what is announced by Google at their premier event for marketers. More context is here. Original Air Date: July 4, 2019
  • Next Page