• Google Assistant And Google Ads Updates

    Google announced that publishers can now create how-to “actions” for Google Assistant by using structured data. This is an opportunity for publishers to expand their reach to a wider audience on Google Assistant. Yahoo announced that all Yahoo Groups will be shut down on Monday, October 21st, and all Groups content will be removed on December 14th. After October 21st, users will no longer be able to upload new content to groups, but it will still remain on the network. Google Ads is rolling out two new ways to reach your target audiences in Google Search. Over the coming weeks, Google Ads will be launching affinity audiences and seasonal event segments for in-market audiences. Here’s more about each of these targeting options. Gary Illyes from Google was asked if Google search tracks or recognizes authors. He said for Google Search it is more about entities, not authors. But for Google News and Google Scholar, Google does recognize authors. Original Air Date: October 17, 2019
  • Funny Man By Patrick McGilligan

    A deeply textured and compelling biography of comedy giant Mel Brooks, covering his rags-to-riches life and triumphant career in television, films, and theater, from Patrick McGilligan, the acclaimed author of Young Orson: The Years of Luck and Genius on the Path to Citizen Kane and Alfred Hitchcock: A Life in Darkness and Light. Patrick McGilligan is the author of Alfred Hitchcock: A Life in Darkness and Light; Fritz Lang: The Nature of the Beast; and George Cukor: A Double Life; and books on the lives of directors Nicholas Ray, Robert Altman, and Oscar Micheaux, and actors James Cagney, Jack Nicholson, and Clint Eastwood. He also edited the acclaimed five-volume Backstory series of interviews with Hollywood screenwriters and (with Paul Buhle), the definitive Tender Comrades: A Backstory of the Hollywood Blacklist. He lives in Milwaukee, Wisconsin, not far from Kenosha, where Orson Welles was born. Original Air Date: October 16, 2019
  • How You Can Get the Best Marketing Results With Limited Resources—and Other Shortcuts to Success

    Despite small numbers (a Mobile DevMemo survey shows only 11% of teams have more than 10 people), UA teams are expected to achieve big wins for their app. To find out how you can get more out of your resources our host Peggy Anne Salz catches up with Derrick Nguyen, Sr. Marketing Manager at Credit Sesame, a fintech company allowing customers to access, understand, leverage, and protect their credit all under one platform. Derrick, a Mobile Hero recognized for his app marketing achievements, shares advice from his blog about how marketers can cultivate healthy skepticism that will ensure they get value for money from vendors and partners. Finally, he offers top tips for developing ad creatives that deepen consumer trust. Original Air Date: October 16, 2019
  • The future of blocks with Mike McAlister of Atomic Blocks

    "In recent episodes of PressThis, we've been exploring strategies around using the new block-based editor in WordPress (Gutenberg). In this episode of PressThis, we interview the legendary Mike McAlister of Atomic Blocks about how he's using the new block-editor in WordPress to create groundbreaking experiences in his recently released Atomic Blocks 2.0. Atomic Blocks 2.0 introduces the notion of layouts and sections which provide powerful starting points for content creators, developers, and agencies. We discuss Mike's approach for Atomic Blocks 2.0 and how you can adopt similar approaches to speed up your workflow and delight your content creators. If you'd like to listen to a first hand view of how you can use the block editor in powerful ways in the sites you build, listen to this episode of PressThis now!" Original Air Date: October 15, 2019
  • Do This First: How to Improve Website Performance According to Google | Lukas Haensch

    There is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form. It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time. On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that we can all understand. Listen in as Lukas discusses how to diagnose your site and some tactics to ask your tech team to implement to break through the ceiling. Original Air Date: October 15, 2019
  • How to AB Test Your Copy | Olivia Ross

    We're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy. However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue! Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey. How does Olivia increase conversion rates and ensure landing pages are optimized to succeed? Listen in. Original Air Date: October 15, 2019
  • Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey

    Mobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others. In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works. How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode. Original Air Date: October 15, 2019
  • Make Your Home Among Strangers

    Jennine Capo Crucet, author of several books, including My Time Among the Whites, which is featured at the Miami Book Fair coming up November 17-24. Jennine is a contributing opinion writer for the NY Times. Her novel, Make Your Home Among Strangers, was an NYT Editors Choice book, the winner of the 2015 International Latino Book Award and was cited as the best book of the year by numerous media outlets. It’s also been adopted as an all-campus read at over 25 American universities. Jennine is the author of award-winning short stories as well. She is an associate professor in the Dept of English and Institute for Ethnic Studies at the Univ of Nebraska. Original Air Date: October 15, 2019
  • SEO 101 Ep 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered

    Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the Google Search Console. Next up, Bingbot now indexes with Chrome, and a multitude of SEO questions are answered. Original Air Date: October 14, 2019
  • Executors: Critical to Early-Stage Success

    Early stage companies need Executors. There are so many Wizards out there. Gillian and Anne provide clarity around the value of finding and working with a brilliant Executor so they can experience the kind of personal and corporate financial success they dream of. And Executors are the key to that success. We talk endlessly on CEO Coach about Wizards and Executors. In truth, it’s hard to remember a business conversation in which Gillian has not mentioned the winning duo of Wizards and Executors. Just in case this is the first time you've heard of it, here’s the meaning of this "tribal-speak." Wizards are the idea people, often technologists, even inventors. They are focused deeply on the ideation, design, development, and production of the company's product. Executors are the 'business people.' Executors literally execute on the ideas of Wizards and build companies around them. It takes both Wizards and Executors to build a truly powerful tech company. Hear why you want an Executor sharing leadership in your startup as early as possible, and some tips on how and where to find yours. Original Air Date: October 14, 2019
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