• Selling your WordPress product directly vs. marketplaces with Raitis Sevelis of Visual Composer

    "Have you considered building your own WordPress plugin or theme as a driver for your business? In this episode of PressThis, we interview the super-smart Raitis Sevelis of the uber-popular Visual Composer about strategies for selling your WordPress product on your own site vs. leveraging marketplaces. Raitis does a deep dive into the factors you should consider including marketplace fees, support, distribution, building a brand and more as it relates to your marketplace vs. direct sell strategy. Don't miss this chance to learn valuable information you can use on a product you're about to launch or if you've ever considered launching a WP focused product in the future. Listen now!" Original Air Date: June 18, 2019
  • How To Find Your Balance In The Tug-Of-War Between Performance And Brand Marketing

    How to balance brand and performance marketing — the pull between telling a compelling story consumers can connect with and a more numbers-driven strategy — is an age-old question, and we get some fresh, new answers from Vishal Korlipara, Growth Marketing Manager at Credit Karma, a personal finance company empowering consumers to monitor their credit, check personalized recommendations and more. Vishal, a Mobile Hero recognized for his user acquisition expertise, draws from his experience to share tips on how you can unite brand and performance marketers to drive positive results for your business. He also talks about mobile ad creatives and what campaigns must communicate to encourage brand trust. Finally, he outlines the key steps you need to know and follow when starting your digital marketing program. Original Air Date: June 14, 2019
  • Negative SEO Attack, Links & Title Tags Matter To Ranking In Google

    In a Webmaster Hangout, Google’s John Mueller answered a question from a web publisher who asked what to do about a suspected negative SEO attack. The web publisher asked if he should wait until he received a manual action from Google. John Mueller then stated that the links were likely normal spam links. Normal spam links happen naturally all the time. This has been the case since as long as I can remember. Guess what - in 2019 - it turns out that links and title tags still matter to doing well in Google's search results. We had John Mueller from Google said links matter for PageRank and thus building trust. Gary Illyes from Google say that HTML title tags also matter for SEO. Original Air Date: June 13, 2019
  • Schema as a Growth Strategy with Joost de Valk of Yoast SEO

    "Each and every one of us who build websites with WordPress have one over-arching mission. To drive growth. Each design we create, line of code we labor over, and call-to-action we craft is designed to generate visitors, revenue, donations, or attention for your or your clients' brands. We pride ourselves on our eye-popping designs, well oiled funnels, and diligent SEO. Despite all those fine-tuned strategies, many of us have yet to take advantage of the power of Schema to increase the indexibility and discoverability the experiences we create. In this episode of PressThis, we interview the original-host of PressThis and founder of Yoast SEO Joost de Valk about the recent addition of Schema support to the uber-popular Yoast SEO plugin. We cover why Schema is important, the challenges & opportunities in addressing Schema from the Yoast plugin perspective, and how you can leverage your Schema strategy to help drive growth for you or your clients. If you're unsure of how you're going leverage Schema or if that even matters for you, listen to this episode of PressThis now!" Original Air Date: June 12, 2019
  • DANGEN ENTERTAINMENT With Nayan Ramachandran

    Nayan’s first exposure to video games was the Game & Watch in 1986, but it wasn't until a home computer and NES entered his home that he was truly captivated by the medium. By the time he was 10 years old, Nayan was convinced that he didn't just want to play games for the rest of his life, he had to be a part of bringing them to life. Nayan has worked both in development and publishing, as a scenario writer and designer and in marketing and developer relations, respectively. With a wealth of experience both in Japan and in the indie scene, Nayan has developed a keen awareness of the power of a well localized and well marketed game, making him a valuable part of DANGEN ENTERTAINMENT. At DANGEN ENTERTAINMENT they wear many hats, but there most important role is to help deliver a multitude of great games to as many gamers as possible. The company name comes from the phrase “Dandy Gentlemen,” but it also summarizes their mindset towards games and their creators. Original Air Date: June 11, 2019
  • SEO 101 Ep 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners

    Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and John Mueller’s thoughts on Negative SEO. The rest of the episode focuses on answering 11 excellent questions from the active SEO 101 Group on Facebook. Original Air Date: June 10, 2019
  • 75th Anniversary Of The DDay Landing And Yoast Stepping Down

    SEO Folks. Monday was Catfish Comstock's birthday. Catfish has been an SEO who has been a contributor to the community and knowledge-base as long as I can remember. As it turns out, it's also Carolyn Shelby's birthday. She too has dedicated her life to improving SEO and SEM. She has gone by the name Cshel forever. Google dropped a core update that day that they're going to insist on calling the June 2019 core-update. Let's informally rename it in honor of some people who have given a good part of their lives to our industry. Now, I actually support the use of date-month-year naming for core updates. In the long run its the best way to track their implementation and effect. That said, each should have informal names crafted by the community that obsesses over them most because they're puzzles with solutions that belong to those who solve them or make use of the solutions. Original Air Date: June 6, 2019
  • Successful Networking To Make, Market And Monetize You App

    From product fit to performance marketing, app publishers and growth marketers have to master a broad range of capabilities that are business critical and continuously changing. Staying a step ahead of the competition requires them to do more than connect the dots in their data to optimize campaigns and results; it demands they actively pursue opportunities to connect with other app marketers and learn best practices from the best in the business. Industry events offer newbies and ninjas a chance to hone their skills--provided they attend best-in-breed conferences and research the people they want to meet and the questions they want to ask. Our host Peggy Anne Salz catches up with Dave Westin, President of Mobile Growth Summit, organizers of the world’s largest mobile growth conferences, on his way to kick off Mobile Growth Singapore, the latest and newest in the line-up of shows and locations. Dave draws from a decade of experience to share some of the key trends in the industry (and headlining at his events) around engagement, re-engagement and retention based on what users do in your app. He also shares tips to help you improve networking and up your game. Original Air Date: June 6, 2019
  • The Barriers to a Data-Friendly Business: Turning Your Focus Outward | Tim Ash

    Tim Ash (@Tim_Ash) started his career in the ‘interwebs’ back in 1995, focusing on data-driven websites. On top of leading his CRO company SiteTuners, Tim is a digital marketing keynote speaker, founder of the Digital Growth Unleashed conference events, and author of the book Landing Page Optimization. To begin to understand how our visitors think, Tim suggests we stop looking inside our companies and turn our gaze outward. Who is showing up to your website? What’s their relationship to your business? Listen in as Tim explains why you should always work backward when it comes to a redesign. Start with your end users. Understand your audience. Then build. Original Air Date: June 5, 2019
  • Learn how to pitch WordPress, from someone who JUST decided to use WordPress as their primary CMS with Eric Sharp

    "I'm sure you've heard someone give a ""why WordPress"" or ""how to pitch WordPress"" talk before, but those talks or interviews are often given my crusty-old veterans of WordPress far-removed from the actual personal decision of choosing WordPress.. or NOT! In this episode of PressThis, we interview digital veteran Eric Sharp of ProtoFuse as he discusses his recent decision process for choosing WordPress as the CMS of choice for his agency. We cover Eric's journey ending in the summer of 2018 in deciding which CMS was the right choice for his business. Eric explores his decision process and how talent, capabilities, reputation, and ultimately success for his clients influenced how he made his decision. Don't listen to another industry veteran spout out about how to pitch WordPress to others. Listen to this episode of PressThis now and learn from someone who wasn't already ""all in"" and had to make the best CMS choice for his business and his customers!" Original Air Date: June 4, 2019
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