Peggy Anne Salz
Peggy Anne Salz, named a Top 30 Mobile Marketing Influencer, is the chief analyst and founder of MobileGroove, a top 50 ranked destination providing analysis, custom research and strategic content marketing to the global mobile industry and mentoring and consulting to tech startups. Peggy is also a frequent Forbes contributor and a guest blogger for a variety of leading media outlets, including TNW, the Guardian, and Techcrunch where she shares her insights on mobile marketing, mobile apps, customer engagement and business innovation. She has written 300+ articles on mobile marketing, mobile search, social media and mobile industry news and developments, and nine books about mobile, both as a lead author and in partnership with global companies including Gemalto, InMobi, SAP Mobile Services and the Mobile Marketing Association.
Bot Fraud Is Coming To Mobile And Apps--Are You Ready?
Original Air Date: July 10, 2019
Product is the New Marketing—so put your app first
Original Air Date: July 3, 2019
WWDC 2019, Google I/O And The Lasting Impact On Mobile Marketing Everywhere
Original Air Date: June 20, 2019
How To Find Your Balance In The Tug-Of-War Between Performance And Brand Marketing
Original Air Date: June 14, 2019
Successful Networking To Make, Market And Monetize You App
Original Air Date: June 6, 2019
Ad Partners: Follow The Rules Of Engagement To Clinch The Sale
Original Air Date: May 30, 2019
How To Measure The Metrics That Matter Most And Get Started With Data Warehousing
Original Air Date: May 23, 2019
Simple Strategies To Navigate The Complexity Of Mobile App Marketing
Original Air Date: May 15, 2019
Why Marketers Must Master The Art Of Digital Persuasion
Original Air Date: May 9, 2019
Localizing Your Mobile App Campaigns To Engage Users In Japan and The U.S.
Original Air Date: May 3, 2019
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